TAIPEI (Taiwan News) – During the pandemic, more and more people have turned to dating apps to seek love and connect with others.
As a result, dating apps like Bumble and Goodnight have reported significant increases in traffic throughout the pandemic. Goodnight said its number of daily active users doubled during the height of the pandemic between 2020 and 2021, but has since slowed.
Among the many dating apps, Tinder, Bumble, and Goodnight shared information about the online dating game with Taiwan News. Tinder said 50% of its users are between the ages of 18 and 25.
On the other hand, Bumble is a platform where women and non-binary users take the first step, which breaks the tradition and attracts a growing number of Taiwanese users.
Goodnight is famous for connecting with matches in a blind date style via a 7-minute phone call, with the idea that chatting on the phone creates a more authentic connection. Goodnight also partners with YouTubers like 愛莉莎莎/Alisasa and 狠愛演 to present the different ways to use the application.
All three apps work to make themselves more inclusive for LGBTQ+ users. Lucille McCart of Bumble says, “We hope our approach to inclusivity, especially one designed with the LGBTQIA+ community in mind, will resonate positively with our Bumble community in Taiwan, especially since Taiwan has long been a leader of LGBTQIA+ rights in Asia.
Bumble has also partnered with GLAAD, an American organization, to make its application more inclusive. Additionally, Tinder has implemented LGBTQ+ interest tags and collaborated with Direct line from Taiwan to help the public better understand the LGBTQ+ community in the country.
As these apps strive to be more inclusive and appeal to the younger generation in Taiwan, it’s worth considering what GenZ is looking for on dating apps. According to Goodnight’s Emily Kao, “Taiwanese people use Goodnight for a bit of everything.”
On Goodnight, Taiwanese are mainly looking for company: 30% of people are looking for a partner, 30% are looking for friendship, 15% are looking for what they want, 15% are simply bored and 10% are looking for meetings. There is also a phenomenon on Goodnight in Taiwan called “hang sleep” (gua shui, 掛睡), where two people listen to each other’s breath while falling asleep.
One of Goodnight’s core values is that “no matter what you are looking for, someone is always there to listen to your happiness/sadness/frustration/loneliness/excitement”.
The desire to connect with other people is found on all dating apps. Tinder recently conducted a survey that found that 76% of Taiwanese GenZ daters go on dates to find “the one” or a long-term partner, and 63% want to find happiness.
When choosing a long-term partner, 80% of GenZ Tinder users think having the same values is the most important thing for dating, 70% use dating apps because they are curious about who they might meet, and 60% of users are looking to make friends.
In 2021, “dating intentions” was one of the most popular filters on Bumble, and the trend of dating with intention continues in 2022. According to a global survey of Bumble users, 34% said the pandemic “had radically changed” what they are looking for in a partner.
Today, 61% of Bumble users prioritize emotional availability and 23% care less about physical appearance. Additionally, an increasing number of people are also choosing to be single.
Lucille McCart says, “People are making a conscious decision to be single, with many people (54%) saying they will be more careful and intentional about how and when they date”.
Not only has the pandemic changed the way people view dating, it has also changed the way people go about it. The number of in-app voice calls has increased during shutdowns, and virtual dates have become more popular.
When asked if dating apps are compatible with Taiwanese dating culture, all three apps agreed that people want real connections with other people. As Tinder’s communications team said, “The human desire for love and connection is enduring and universal and is no different in Taiwan.”