News day reporter
You probably read the title and thought to yourself: “a blog… in 2022?” If you scoffed at the idea that your business should be creating content through blogging, you’d be missing out on the most viewed and consumed type of content in the world.
Blog readership has grown by more than 12% over the past five years and will continue to do so. Think about it for a second, according to Statista, over 68% of all sales start with a simple Google search.
When you get results for your question or query on Google (or any search engine), you usually come across a link to an article from a website, which dominates search engine results. They have links to a few videos on YouTube and maybe even a podcast episode, but most results on a search engine are links to articles/blogs on a website.
I wanted to help you out here and give you 10 types of blogs/articles for your business, whether you are an individual entrepreneur or a business, that you should create to help you with your marketing efforts and generate more leads and sales.
1. How to blog
2. Blog Lists or Lists
3. Content Hubs
4. Expanded definitions
5. Expanded List Posts
6. Press articles
7. Data studies
8. Case studies
If your brand decided to run these topics daily and consistently, it would dramatically improve your Google search rankings, position your business as a leader in the space, and with the right tools in place, you can track exactly which blogs are directly responsible for bringing new leads or new sales into your business.
Let’s dive a little deeper into these types of blogs.
One of the main reasons we go to Google is to learn how to do something. There are things in your industry that you can teach your audience how to do, these blogs give you the opportunity to break down the steps to achieve this result and if you also have a video on the subject, embed this video in the article for better SEO results and more options for your audience to learn.
These are my favorites because list-based content is one of the most consumed types of content, especially in blog form. It allows the reader to browse easily and only takes a few seconds to understand the gist and gives the reader the opportunity to read the rest of the content. Videos or podcasts take much longer to consume, which is why list-style blogging will always have a place in content strategies. Need an example? Look at this article.
If you’ve created multiple articles around a topic, you can create a content hub that brings all those articles together on one page, making it easier for the reader to see them all in one place.
Similar to how-to guides, they mainly focus on the what and why before talking about the how. Sometimes we need more context on a topic before we want to learn how to do something.
Expanded List Post
These articles are larger than list blogs. List blogs tend to be straight to the point, while extended blogs are longer and dive into more information.
If your industry is going through a lot of changes, consider being the company that reports on your industry and keeps your audience up to date. This gives your audience more reason to follow you knowing that you will keep them updated.
Who doesn’t love data? Conduct research on your market, obtain data and publish it to continue educating your audience.
We love concrete examples and seeing how data or strategies can be used in real-life contexts. This is another great type of blog to help you position your brand as a thought leader.
These articles give context to what your audience will need to achieve a goal and are versatile for any industry. Want to highlight what a business needs to file its tax returns? Turn it into a checklist type blog post so you can see more organic traffic to your website.
Templates give you instructions on how something should be done, great if you can create editable templates and use them as your main magnet to build your mailing list.
Mix it up, start adding these types of articles to your website, and use a tool like HubSpot to track your content-to-leads or sales conversions to see exactly what’s working and what’s not.
For more information on building your digital presence, visit Keronrose.com or check out the Digipreneur FM podcast on Apple Podcast/Spotify/Google Podcast.